Whether you are a blogger or a website owner, finding the right audience for your blog/website is the key to your success. You start your ordeal by focusing on SEO and then later on start spending on advertising and promotional campaigns. But without a proper analysis of your efforts you might find some basic questions troublesome.
- Which keywords should I select to start my SEO campaigns?
- What kind of advertising should I start with Adwords?
- Which banner ad style would be more successful? What should be the language of the Ad , formal or informal ?......
Various methods can be used to find or to do the analysis but have you heard of a survey followed by a simple marketing research, which can answer most of your concerns.
Why marketing research, it sounds very complicated...
Marketing research is not at all complicated provided you are clear on your objectives.
Traditionally, Marketing Research was the tool for big companies which used to analyze its promotional efforts, competitors but now with the advancement of technology and availability of research tools have made this possible for even a small blog or a website owner to go for it without shelling big bucks. Yes you heard it right, if you know some basics you can simply do a small survey followed by a simple research to achieve your objectives.
Optimizing ad placement through analysis and marketing research can reduce the cost of finding the right audience and raise the effectiveness of activities that follow like banner, text advertising etc.
One careful study of banner advertising found that proper audience affinities, the tendency of different sites to attract very different readership, boosted visit likelihood by 38% and visit to purchase conversion rates by 24%.
Not only this, marketing research` can provide you answers to your concerns such as like your competitor or other blogs from the same niche, blog content analysis, blog categories and attributes comparison etc.
We will start off by finding out
Where do you stand as a blogger or website owner against your competition? in other words How do people perceive you in the market?
Are you the most stylish among your competitors? Most knowledgeable or more fun ?
There are various direct-indirect methods available to find this out. Which we will cover in our next post.